Beyond NdFeB: The Race for Non-Rare-Earth Magnet Solutions

As global demand for electric vehicles, wind turbines, and advanced electronics surges, reliance on neodymium-iron-boron (NdFeB) magnets has exposed vulnerabilities in the supply chain and raised concerns over cost, sustainability, and geopolitical risk.

This panel will explore the fast-evolving landscape of non-rare-earth magnet technologies and their potential to reshape the future of magnetics and motor design. Experts from industry, academia, and government will discuss breakthroughs in ferrite, alnico, and iron-nitride magnets, as well as innovative hybrid and composite materials that promise competitive performance without rare-earth dependence.

Attendees will gain insight into current R&D progress, manufacturability challenges, and the economic and policy drivers accelerating this shift. The session will also examine where non-rare-earth magnets can most effectively compete—and where NdFeB will likely remain unmatched—in the next generation of electric motors and advanced energy systems.